Business case studies
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Holistic Data Analysis
Improving knowledge about the treatment effect
Results from a phase 3 clinical trial fell short of expectations but exhibited beneficial effects on other outcomes that could have supplemented its primary endpoint. Integrating these other outcomes into a single analysis led to a deeper understanding of the treatment effect and its significant impact on some patient subgroups. This newly discovered potential of the treatment was used as a central point in the design of a new phase 3 trial.
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